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Webflow vs WIX : Best website builder in 2023?

Last updated on
Jul 20, 2023
When it comes to the showdown of Webflow vs Wix, or even Wix vs Webflow, choosing the best website builder in 2023 is more than just picking a platform; it’s about finding the right fit for your unique needs.

On the other hand,

Webflow, while still user-friendly, offers more complexity and customization, often preferred by web design professionals.

Both platforms boast an extensive array of design options and templates, making them excellent choices for creating a unique online presence.

What is Wix used for?

Wix is a popular website builder, widely recognized for its user-friendly interface and versatile design options. Powered by artificial design intelligence (ADI), Wix editor simplifies the process of creating a unique online presence.

Whether you're looking to start an online store, host a blog, or showcase your portfolio, Wix provides the tools and templates necessary to construct your own website with ease.

Its intuitive drag-and-drop system,

Coupled with the capability to add advanced features such as e-commerce, makes it an ideal choice for both beginners and experienced website designers.

How was WIX offers different?

As a web builder, Wix offers an intuitive interface and flexible design options, making it a popular choice for those new to website creation.

Wix's offerings set it apart primarily due to its innovative application of artificial design intelligence, known as Wix ADI.

This technology streamlines the website creation process,

Making it a breeze for anyone to design professional-looking Wix sites. The intelligent user interface intuitively guides users through the setup, suggesting design elements and layouts based on their specific requirements.


Wix is not just a regular website builder. It's a robust ecommerce platform that empowers businesses to sell products directly from their Wix sites.

With an array of essential tools such as inventory management, secure payment methods, and promotional options at their disposal, users can effectively run their online stores with ease. This comprehensive, user-friendly approach truly differentiates Wix's offerings in the website builder landscape.

Is Wix website actually free?

Yes, Wix does provide a free option, but it comes with certain limitations. The free version allows you to build and publish a website without any costs.


Your site will display Wix ads and use a Wix-branded URL. Should you seek to remove these ads, or wish to use a custom domain, you would need to upgrade to one of the premium plans.

Premium plans also offer additional features such as increased storage, analytics, and e-commerce capabilities.

Thus, while Wix can be used for free, a premium plan can provide a more professional and feature-rich website experience.

What is Webflow used for?

Webflow is a powerful website builder that offers a more custom functionality compared to other platforms,

Making it a strong contender when discussing Webflow Designer vs Wix Editor. It caters to a wide range of uses, from setting up a simple blog to building a sophisticated online store.

What sets Webflow apart is its emphasis on precise control and customizability.

Its responsive design capabilities ensure that websites built with Webflow perform seamlessly across a variety of devices, enhancing user experience.

Unlike most website builders, Webflow gives users the ability to edit the raw HTML and CSS of their site, providing a level of customization often reserved for hand-coded websites.

Introducing director competitor for Webflow from Wix

While comparing Webflow and Wix, it's worth mentioning other players like Editor X, offering different perspectives in the Wix vs Editor X debate.

Introdution Editor X, Wix's latest website builder. Editor X is an exceptional platform that empowers users with creative tools to craft websites with unparalleled design freedom. Say goodbye to the constraints of templates and themes, as Editor X enables you to create fully customized designs.

With its intuitive drag and drop editor and user-friendly features, Editor X has gained immense popularity among professionals seeking complete control over their website design.

Upgrade to Editor X today and unlock the true potential of your online presence.

What builder has more design control?

While Webflow and Wix Editor are both powerful website builders,

Webflow edges out Wix when it comes to control.

Webflow provides a dynamic canvas for designers who crave the freedom to create without restrictions. Its visual editor empowers users to build complex, responsive layouts with precise control over every element.

The Webflow website builder stands out with its advanced design control and custom coding capabilities.

This means you can create a Wix website that looks fantastic but lacks the level of detail and customization that Webflow offers.


Webflow is a cutting-edge tool that offers an even deeper level of design customization. This feature uses AI technology to generate unique website designs based on user preferences.

While Wix has ADI, it's widely acknowledged that Webflow offers more advanced capabilities.

In conclusion, Webflow or Wix are both solid choices for website builders, but for those looking for ultimate interface control, Webflow is the winner.

Ease of use?

While Webflow may offer more advanced designing control,

Wix undoubtedly takes the crown when it comes to ease of use. The simplicity of Wix's website builder is appreciated by beginners and professionals alike, particularly those who value an intuitive, user-friendly interface.

Its drag-and-drop tools make it easy to create and customize a functional, visually appealing website without knowing a line of code.


Wix surpasses Webflow in providing a straightforward process for setting up your own domain. While both platforms support this feature, Wix's approach is especially newbie-friendly, guiding users through the process with clear, step-by-step instructions.


Wix's free website plan, though limited in features, allows users to experiment with the platform before considering an upgrade.

This free-tier access is an excellent opportunity for users to explore the website builder's capabilities at no cost, a feature that proves particularly beneficial for startup businesses or personal projects on a tight budget.

Thus, for its user-friendly design capabilities, simplicity in setting up a custom domain, and the accessibility of a free website plan,

Wix stands as the clear winner in terms of ease of use.

Responsive design

When it comes to responsive design,

Webflow takes the lead over Wix, including its Editor X and Wix ADI.

Webflow's capabilities extend beyond simple device scaling; it offers a full suite of tools for building complex, responsive designs from the ground up. This ensures that websites created with Webflow look and function flawlessly on a wide range of devices, from mobile phones to large desktop displays.

While Wix Editor and Wix ADI provide automated responsive design, the level of control and customization they offer is not as extensive as what you get with Webflow.


Editor X, Wix's advanced website builder, does present a stronger challenge to Webflow. It offers improved responsive design capabilities, allowing for greater precise control across different screen sizes.

Despite these advancements from Wix, Webflow's sophisticated approach to responsive design still gives it an edge.

In Webflow, you can manipulate design elements at different breakpoints, giving granular control over how your website responds to different device sizes. This level of control is simply unmatched by Wix, even with the advent of Editor X.

In conclusion, when it comes to creating truly responsive designs, Webflow remains the superior choice.


Webflow provides a vast array of professionally designed templates that are not only visually stunning and modern but are also responsive and highly customizable.

Each template in Webflow is a starting point— a canvas for designers and developers to create unique and innovative digital experiences. They are fundamentally built using HTML, CSS, and JavaScript, giving web developers the freedom to dissect, modify, and enhance them as per their needs.


Webflow's templates also come with built-in SEO features, adding another layer of competitiveness.

On the other hand,

while Wix offers a larger quantity of templates, they lack the same degree of flexibility and customizability. This can limit the ability to create truly unique and cutting-edge websites, especially when compared to the possibilities provided by Webflow.

In conclusion, if you're after high-quality, customizable, creative, modern, and unique templates to kick-start your web design project, Webflow takes the crown.

Webflow templates examples

For Web developers

For a web developer who need a robust, integrated development environment, Webflow is the clear winner.

While Wix Editor, Wix ADI, and Editor X offer a slew of features for building engaging websites, they do not match the level of designing control and customization that Webflow provides.

Webflow's platform allows web developers to add code to their websites, extending the functionality and interactivity beyond what's possible with the standard toolset. This is a feature that can be a game-changer for web developers seeking to create unique, high-performing websites that truly stand out from the crowd.


The ability to precisely control every aspect of the design at a granular level is a significant advantage to Webflow. While Wix's offerings have improved over time, especially with the launch of Editor X, they currently do not match the extensive design control that Webflow offers.

For developers,

Webflow offers unique features, such as the Webflow dev link, which allows for more complex integrations and customizations.

Webflow DevLink that allows you to build components in Webflow for use in React projects — design and development teams can quickly ship pixel perfect designs and simplify the way they collaborate.

In conclusion,

For web developers seeking a more flexible, customizable, and robust platform, Webflow remains the superior choice. It provides an integrated development environment that allows for a high degree of design control and the ability to add custom code, thus enabling web developers to push boundaries and create truly unique and powerful websites.
Webflow Dev Link

For Web Designers

For web designers who prioritize an intuitive interface, expansive app market, and a comprehensive ecommerce editor, the Wix editor emerges as the clear winner. The Wix editor and ADI is renowned for its user-friendly design, making it an ideal choice for designers who want to focus more on creativity and less on coding.

The Wix App Market is a key differentiator, offering an extensive range of apps and widgets that can be added to the website to enhance its functionality.

From social media integration to appointment scheduling and SEO tools, the Wix App Market encompasses all the essentials that a designer or developer could need.

In terms of eCommerce,

Wix's ecommerce editor provides a complete suite of tools for building and managing an e-commerce store.

Its straightforward interface allows designers to easily add products, set up payment methods, manage inventory, and more, making it a favorable choice for designers working on ecommerce projects.

Wix's responsive design capabilities, although not as granular as Webflow's, are still impressive, especially with the advent of Editor X.

This advanced website builder allows for greater control over the website's appearance on different screen sizes, ensuring a seamless user experience across all devices.

In conclusion, for those who value ease of use, a robust app market, comprehensive ecommerce tools, and user-friendly responsive design capabilities, Wix is the superior choice.

Selling Online

When it comes to selling online,

Wix outshines Webflow due to its comprehensive marketing tools and advanced design features.

Wix ADI, Editor X, and the Wix Editor collectively provide a user-friendly interface, along with a diverse range of features that support online selling.

The multi-user capability of Wix is a clear advantage, allowing for collaborative work and task delegation among team members. This feature significantly enhances the efficiency and productivity of online selling operations.

Wix's marketing tools are extensive and highly effective in promoting products and reaching a wider audience. They include a variety of SEO tools, email marketing capabilities, and social media integrations, all of which crucially contribute to the success of an online store.


Wix's advanced design features, particularly in Editor X, offer an unprecedented level of control over the aesthetics of an online store. It allows for customization of every element down to the finest detail, enabling the creation of a unique and captivating shopping experience for customers.


Webflow, while boasting a robust, integrated development environment, lacks the ease of use and comprehensive toolkit that makes Wix an ideal choice for selling online.

Thus, in the context of online selling, Wix emerges as the clear winner.

SEO: Wix vs Webflow

When it comes to search engine optimization (SEO),

Webflow holds an edge over Wix, despite the latter's impressive suite of SEO tools. Webflow's SEO features offer a level of customization that is a notch above what is offered by Wix ADI and Wix Editor.

Webflow allows for custom meta titles and description tags, as well as alt tags for images, offering greater control over how your website is indexed and displayed in search engine results.


Webflow's clean and semantic code ensures that the website's structure is easily interpreted by search engines, potentially leading to higher rankings.

Wix, on the other hand, has made strides in SEO with the introduction of Wix SEO Wiz – a tool that provides personalized plans to improve website SEO. While this tool is beneficial for beginners, it might not satisfy the needs of more advanced users looking for detailed customization options.

In conclusion,

Webflow's superior SEO capabilities and greater customization options make it the better choice for those looking to optimize their website's performance in search engine rankings.


When it comes to third-party integrations,

Webflow takes the lead. Webflow's open development platform allows it to seamlessly integrate with a wide range of web applications, enabling users to extend the built-in features of the platform and customize their websites to a greater extent.

This proves especially beneficial for businesses looking to sell subscriptions or other types of products that require specialty integrations.

While Wix offers a large app market, the extent of integration does not compete with the flexibility offered by Webflow. The ability to add custom code in Webflow means that developers are not limited to the features provided out-of-the-box.

They can create integrations with virtually any service that has an API, opening a world of possibilities for customization and functionality.


Webflow University provides comprehensive guides and tutorials on how to use these integrations, making it easier for developers to take full advantage of this capability.

Webflow’s approach gives developers a blank canvas to bring their most ambitious visions to life, making it a more powerful tool for professionals who are comfortable with code.

In conclusion, when considering third-party applications, built-in features for selling subscriptions, and the capacity to integrate a wide range of web applications, Webflow is the clear winner in terms of integrations.

Final Words and Winner: Webflow

So, is Wix the best website builder in 2023? The answer depends on your specific needs and the level of customization you require.

Wix not only competes externally but also offers internal choices like the AI-driven Wix ADI website builder versus the more traditional Wix Editor

The choice between the two platforms ultimately depends on the specific needs, technical proficiency, and design aspirations of multiple users.

Wix's ecosystem is comprehensive and user-friendly, which allows even beginners to easily create attractive, functional websites. Its robust suite of marketing tools and ecommerce plans make it an excellent choice for online selling.

In the realm of website builders, the debate extends beyond Webflow and Wix, with platforms like also entering the fray.

The extensive app market and the free plan are other significant advantages of Wix that are worth noting.

On the other hand,

Webflow's strengths lie in its cutting-edge technology and flexibility. It offers a powerful platform for professionals who possess a solid understanding of coding.

Webflow's ability to integrate a wide range of web applications, coupled with its superior SEO capabilities and advanced ecommerce functionality, make it a formidable contender in the web design market. It's particularly beneficial for businesses that require advanced online payment solutions and specialty integrations.

In light of these factors, while Wix's ease of use and robust toolset are commendable, Webflow emerges as the winner for its advanced capabilities. It offers a more extensive range of tools and greater flexibility, making it an ideal choice for professionals seeking to harness the power of new technology.


It's important to highlight that both platforms have their unique strengths and can be the ideal choice depending on the specific requirements of the task at hand.

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